Swachh Kumbh Mela, Nasik, 2015


We conceptualised this idea for a production house, The Big Difference, who, in turn, produced this for Wash United International.

This was a unique initiative undertaken by Wsh United, to create awareness to use/build toilets.

Together with the Global Interfaith Wash Alliance(GIWA), Wash UNited worked to raise awareness about the importance of sanitation and using toilets to the thousands of visitors thronging the Kumbh.

And the clincher idea was to 'use' religious/spiritiual leaders as 'spokesmen' for the cause.

The idea was to catch the massive captive audience at the Kumbh.



'This body is a temple, the biggest gift from God'

There's a main PSA(spot), which launches the idea. And then specific films, where spiritual leaders bust age-old myths/beliefs/excuses about defecating in the open.



Main PSA

Specific 'mythbuster' films featuring spiritual leaders

Pujya Sant Shri Rameshbhai Ojha


Swami Ramdev Ji


Pujya Swami Avdeshanand Giriji


Pujya Swami Chidanand Saraswati Ji


Pujya Swami Gyananandi


Mahamandaleshwar Swami Gurusharananadji Maharaj